Shannon’s Gelato Creative
Written by our new Aussie friend Stuart Leslie Blain
I don’t know other photographers’ process for putting together a creative. Mine’s done paradoxically. On the one hand I get an idea; workshop it, put it through the KISS filter, then off & away. However, at unsuspecting moments of the day a creeping fear drips into my consciousness that prompts me to ask myself – Am I reinventing the wheel or am I remaking the same old crap I’ve seen before?
If the concept doesn’t match the ideal, then how do I bridge the gap? And finally, will it hold up to the scrutiny of other working professionals? This is my working science experiment as an assistant slowly transitioning to photog.
The breath of fresh air comes in the form of shooting the breeze with Colleen, Jim, and Walter at B3K Digital. A genuine, unpretentious, uncompromising support system. Like a second family, but in photography. The likes of which this fish-out-of-water Aussie never experienced before. So imagine my lack of surprise that it’s the first port of call for Canadian image-creating heavyweights like Christopher Gentile (big fan, mentor) who introduced me to them.
My lens of choice was the Canon EF 100mm f/2.8L Macro read more at 101meds.com IS USM which is just a delight and I love the precision, even in low light. Detail and focus being paramount, I went the way of macro because I wanted to capture the beauty of (Shannon’s) my Italian-Canadian wife’s amazing juicy fruit and vodka gelato’s with mouth-watering clarity. Specifically so I could oscillate between some quick product shots (none of which i really liked ultimately) and these “lifestyle-y” shots. Some concept photographs to support a new business venture to eventually make these available for public consumption.
Categories are obviously practical, but beyond that I hate pigeonholing and labelling something ethereal like art because I find, like a film review, it colours your perspective. So I’ll refrain from labelling my shots for you the viewer/reader and allow you to just drink it on.
This was an invaluable process for me; learning to shoot a melting object in the sun, held by a melting, sweating subject. Always get model release forms signed – even when shooting friends (sad but true).
Run things past the folks at B3K Digital because they are über supportive and nurturing (and it’s easy to forget, and feel pretty alone in a culture that values profit, competition and self-interest and devalues creativity), but especially because you never know where your idea/concept will lead. Start throwing your creative seeds out there into the universe. Whose to say what will happen or how deep the rabbit hole goes.
My humble thanks and bear hugs to everyone at B3K Digital – particularly Colleen for her suggesting this – for their support of me and my photography.